Business activities to use during the low season

The objective of this work is to find alternative activities or businesses that contrast the low winter season of an organisation. The research methods are mixed, using a quantitative method with a survey of 50 people and a qualitative method with interviews of the owner and management of the organisation. The results show that during the winter it is very difficult to attract people. The owner of the organisation has tried for a long time to implement strategies, without success. Some suggestions of activities include paying for any activity rather than accommodation. Activities include pizza nights, quiz nights, music classes, yoga and astronomy

Marketing development strategies to attract domestic customers

The purpose of this research is to improve the sales of a product in the New Zealand domestic market. The product is an eco-friendly way to deal with the problem of insects, including flies and mosquitos. It is a traditional Chinese product which is well known by Chinese and widely accepted in China and other counties like Australia and the United States of America. It has a potential market in New Zealand. The method of this research is based on the Ansoff matrix, and use of quantitative data. Sixty people participated in the questionnaire. The result of the survey shows that most New Zealanders (78%) have trouble with insects and 91% of participants would like to try an eco-friendlier way to deal with this problem rather than use insect spray. Most of the participants care about the price and quality of the product. This research will provide valuable information regarding the habit of domestic customers, recommendations for increasing sales, such as adverts and focus on price and quality, and creating a CRM system

Importance and impacts of visual merchandising for customers at The Warehouse

The benefits of visual merchandising have been well discussed in previous literature. For large retail service providers this topic is of special importance. Evidence of challenges for consumers to locate the product that they need has been observed in The Warehouse, Te Rapa. The purpose of this research report is to assess the importance of visual merchandising on customers’ purchasing behaviour at The Warehouse, Te Rapa. In addition, visual merchandising strategies to increase sales at The Warehouse are offered, based on the findings of this study. The primary data for this research project was gathered from 50 questionnaires, which were distributed among customers at The Warehouse, Te Rapa. Many different aspects of visual merchandising, including window displays of the store, floor merchandising, mannequin displays, signage and promotional banners, were reviewed. The results of this report suggest that there is a direct relationship between how the products are displayed and sales

Importance and impacts of visual merchandising for customers at The Warehouse

The benefits of visual merchandising have been well discussed in previous literature. For large retail service providers this topic is of special importance. Evidence of challenges for consumers to locate the product that they need has been observed in The Warehouse, Te Rapa. The purpose of this research report is to assess the importance of visual merchandising on customers’ purchasing behaviour at The Warehouse, Te Rapa. In addition, visual merchandising strategies to increase sales at The Warehouse are offered, based on the findings of this study. The primary data for this research project was gathered from 50 questionnaires, which were distributed among customers at The Warehouse, Te Rapa. Many different aspects of visual merchandising, including window displays of the store, floor merchandising, mannequin displays, signage and promotional banners, were reviewed. The results of this report suggest that there is a direct relationship between how the products are displayed and sales

Sales of frozen yoghurt in winter in KiwiYo

This research is conducted to develop marketing strategies to increase sales of frozen yoghurt by KiwiYo. This report could also be helpful for any other ice cream or frozen yoghurt shops because this study might provide innovative strategies that could solve the problem faced by retailers of decrease in sales during winter. This is a research topic that has not previously been extensively studied even though it has a potential market of 74.96 billion by 2024. It has the potential to grow even further while taking it to account that the market dips in the winter season. Finding a viable solution to keep up the sales during winter is a necessary yet challenging task. The data for the research was collected by customer survey and employee interview. The challenges faced in the ice cream/frozen yoghurt industry is due to climate changes, and the best solution is product diversification. In that way outlets will not suffer loss and can make up sales figures in summer without suffering in the winter

Utilising LinkedIn as an effective marketing channel to engage with and attract potential customers

This study aims to find out how LinkedIn, as a chosen social media channel, can be utilised as an effective marketing channel to engage with and attract potential customers. It explores a successful local immigration consultancy which has done extremely well in the past 26 years, becoming one of the largest and most successful consultancies in the country. However, according to the owner, 90% of the business is obtained from customers’ positive experience, and he believes that the firm needs to be proactive in generating business instead of staying in the comfort zone. Along with the rapid development of technologies and the wide use of social media, the purpose of utilising a social media marketing channel is to catch up with technology and be more active in the industry. This study carried out semi-structured interviews for both clients and employees, with selective samples, and analysed the data with attention to their knowledge and perspectives of using LinkedIn. Findings suggest that knowledge of LinkedIn has restrained user’s motivation of using the platform at a certain level. Moreover, the context of a corporate LinkedIn page plays a significant role in attracting potential customers. Therefore, a result of implementing LinkedIn training to employees at the firm was identified. It is recommended that keeping well-managed content from a professional perspective on the corporate page on LinkedIn constantly is an effective way to engage with potential customers

The shifting sands of transparency: Sustainability reporting in New Zealand

By 2013, nearly 95% of the 250 largest companies in the world, and 71% of the top 100 companies across the Asia Pacific region used sustainability reporting as a tool to inform and manage the impacts of their activities on society, the environment, and the economy. There are now over 400 sustainability reporting instruments being used in 64 countries, 80% of which are introduced by governments. However, by the end of 2013, only 17% of the top 100 companies in New Zealand were providing a corporate responsibility report and, by the end of 2017, this number had not grown much. This is particularly significant when sustainability reports are widely viewed as a proxy for corporate transparency. This thesis examines the ways in which some of the largest companies in New Zealand perceive and react to stakeholders’ expectations for non-financial disclosure, and the factors that may have caused the current lack of sustainability reporting in this country. It also looks critically into the relative power of shareholders and other stakeholders to influence the publication of sustainability reports. The thesis draws on a theoretical framework that combines Mitchel, Agle, and Wood’s (1997) Salience Model with Zygmunt Bauman’s (2000) concept of liquid modernity, to explain how different stakeholders have different impacts on target companies, and why that differentiation tends to run counter to theoretical, market based expectations. Twenty-eight interviews, including those with key representatives of 21 public companies (reporting and non-reporting), and seven sustainability professionals, were the primary sources of data. Secondary data was gathered from the participating corporate reports, reporting frameworks such as the Global Reporting Initiative (GRI), government regulations in New Zealand, and formal organisational documents, policies, and regulations. This study applies thematic analysis to identify the most important themes to emerge from the interview transcripts and other documents. The results of the study demonstrate how leading corporations in New Zealand perceive different stakeholder groups and their expectations, and how that perception affects the way they publish corporate reports. While some companies view the lack of stakeholders’ expectation as a barrier for non-financial reporting, the findings of this study suggest that there may have been little to no communication between these organisations and their stakeholders in practice, and that, therefore, company perceptions may have little substance

Transparency as a product of processes of power and liquid modernity: a conceptual paper.

High-profile revelations of organizational malpractices in the last few years such as unethical business deals based on large-scale conflicts of interest, insider trading, overvaluation of housing mortgages, doctored inventories of inadequate capital holdings to raise finances, and manipulation of facts and figures have made transparency an important value in today’s organizational world. Stakeholders, whether internal or external, expect to have access to information and organizations have little choice but to open up in keeping with current trends (Christensen, 2002; Christensen & Langer, 2009). This paper offers a tentative examination of what we believe to be an original conceptual framework for a critical understanding of processes of and motivations for organizational transparency, including its paradoxes, by drawing on and combining theories of power, hegemony, legitimacy, and liquid modernity